The story of Natruly began four or five years before its launch in 2018.
At that time, its two founding partners, Niklas and Octavio, came to similar conclusions through different paths that changed their lives.
On the one hand, Niklas, celiac by birth, began to approach the Paleo Diet and its benefits. He soon realized that much of what we had been told about nutrition was wrong and that improvement through nutrition was possible. So he started putting it into practice. Get rid of sugar, artificial additives and ultra-processed foods and refocus our diet on a low-carbohydrate diet based on proteins and fats along with vegetables and fruits instead of grains and refined carbohydrates.
On the other hand, Octavio's eating habits were a disaster and, as a consequence, at a certain point, his body and mind said enough. He stopped managing stress well and anxiety began to take control of his life.
Traditional treatments didn't work, so he decided to follow some advice and "cure" himself by changing his eating habits. The idea was to purify yourself, be aware and eliminate those foods that could harm you.
That is, change sugar, ultra-processed foods and gluten for vegetables, fruits, fats and proteins, avoiding a diet high in carbohydrates at all costs.
In both cases, the result was the same.
More energy, a clearer and more awake mind, better rest, better mood and return to the ideal weight.
The story of Natruly began four or five years before its launch in 2018.
At that time, its two founding partners, Niklas and Octavio, came to similar conclusions through different paths that changed their lives.
On the one hand, Niklas, celiac by birth, began to approach the Paleo Diet and its benefits. He soon realized that much of what we had been told about nutrition was wrong and that improvement through nutrition was possible. So he started putting it into practice. Get rid of sugar, artificial additives and ultra-processed foods and refocus our diet on a low-carbohydrate diet based on proteins and fats along with vegetables and fruits instead of grains and refined carbohydrates.
On the other hand, Octavio's eating habits were a disaster and, as a consequence, at a certain point, his body and mind said enough. He stopped managing stress well and anxiety began to take control of his life.
Traditional treatments didn't work, so he decided to follow some advice and "cure" himself by changing his eating habits. The idea was to purify yourself, be aware and eliminate those foods that could harm you.
That is, change sugar, ultra-processed foods and gluten for vegetables, fruits, fats and proteins, avoiding a diet high in carbohydrates at all costs.
In both cases, the result was the same.
More energy, a clearer and more awake mind, better rest, better mood and return to the ideal weight.
Now, many years later, their analyzes continue to improve, they have not gained weight and they have not fallen ill since.
The obsession with healthy eating
How is it possible that all this could happen?
How is it possible that they have "sold" us a diet model that does us no good?
How is it possible that they have imposed a food pyramid on us that harms us so much?
Niklas and Octavio began an intense process of study and research on food.
Niklas obtained the title of Nutrition Expert from the Complutense University and continued to delve deeper into the Paleo Diet.
Octavio focused on studying and understanding how the food industry works and why we had moved so far away from the healthy eating model. And that was the beginning of everything.
After realizing the amount of garbage that filled the supermarket shelves and the disastrous nature of the eating model that reigned at that time, Niklas and Octavio spent the day trying to make their family and friends realize the benefits. to return to a healthy diet (yes, that typical heavy friend ;))
Although trying to convince others was difficult, the most difficult thing was finding truly healthy products that were also delicious. And they also had a hard time finding brands they trusted. Brands that were healthy and not just looked that way.
So the consequence was almost inevitable, why not do it ourselves?
Almost without wanting to, they began to shape Natruly, being very clear about its principles and values:
Be consistent with ourselves.
They call us crazy, but we don't care. We don't hide anything. Nor the percentages of all the ingredients. Although it is not mandatory.
Only products that are good for us.
Being healthy shouldn’t come at the expense of flavor.
Products they wished they could find in stores but couldn’t.
Unique products with no added sugars, no sweeteners, no gluten, no artificial additives, and no nonsense—just pure, delicious flavor.
Be consistent with ourselves.
They call us crazy, but we don't care. We don't hide anything. Nor the percentages of all the ingredients. Although it is not mandatory.
Only products that are good for us.
Being healthy shouldn’t come at the expense of flavor.
Products they wished they could find in stores but couldn’t.
Unique products with no added sugars, no sweeteners, no gluten, no artificial additives, and no nonsense—just pure, delicious flavor.
NATRULY
Years later, Natruly has become a benchmark in healthy eating. A brand trusted by thousands of 'crazy people' who, like its founders, believe that good nutrition is essential to live longer, live better and live happier, but that so is the pleasure of eating delicious things.
A brand that we can believe in within the 'healthy' world.
OUR MANIFESTO
